Image Eastern Multimedia Group
Eastern Multimedia Group
Efficient Sourcing for TV Shopping Giant
TV shopping in Chinese Mainland and Taiwan is a real phenomenon – supported by the fact that compared with traditional stores, products offered on television shopping channels can reach huge audiences.

Eastern Multimedia Group (EMG) is a major channel operator in Taiwan which also operates TV shopping channels in some 20 provinces and cities on the Chinese mainland. EMG turned to the HKTDC to explore more qualitysuppliers for its wide array of products.

We Match New Businesses
At the HKTDC Hong Kong Watch & Clock Fair in September 2011, a visiting group from EMG took part in Buyer Meetings to find business partners. A series of one-to one Buyer Meetings sessions were arranged, allowing EMG buyers to meet for detailed discussions with pre-screened suppliers from various product sectors. In addition, a seminar was arranged for the TV shopping giant to share insights on TV shopping trends and characteristics with more than 80 Hong Kong suppliers and advertisers.

“I am amazed by the enthusiastic response from the attendees,” said Jennifer Sung, CEO of Sen Sen Home Shopping Ltd, a sister company of EMG. “It shows that Hong Kong suppliers are keen on this business model. We see great potential to explore possible business ties with Hong Kong suppliers,” she said.

Yen Chien Cheng, President CEO of Dingkai Trading (Shanghai) Co Ltd, also reported a positive experience at the sessions. “The face-to-face meeting is an excellent way for us to understand more about Hong Kong’s product market and suppliers,” he said. “It also enables us to review samples right away and evaluate initially the product’s marketability on TV channels.” He said the company expects to find more special designs and features from Hong Kong products, including items which stand out from those offered by suppliers on the mainland.

“We were overwhelmed by the smooth running of the whole day and appreciate the great support from HKTDC. We would definitely explore the possibility of coming to Hong Kong regularly for these matching activities, perhaps as often as every six months.”
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