“Shinsegae has 10 branches in Korea offering 500 brands including our own brands. With the referral of the HKTDC’s Business Matching Service, I have found a company (Leisure Project Store) with voguish menswear that suits our market. As they are not exporting to Korea and therefore do not have a price strategy for our country, they will send their quotation soon for our review. There is another designer (Vivian Wong) with cute and funny bird logo design which I believe will be adored by Korean teenagers. As our company used to focus more on European and US brands, it is really eye-opening for me to be here. This is indeed a good chance to explore Asian brands and trends and I look forward to finding other desirable items in the coming two days.”