The Bistro Group is a multi-brand restaurant operator in the Philippines with 90 franchised restaurants, including TGIF, Hard Rock Cafe, Denny’s, Texas Roadhouse and other Chinese and Singaporean brands. We are celebrating our 25th anniversary this year and will be expanding to 100 restaurants. We want to diversify our business and have come to the Hong Kong International Licensing Show 2019 to explore what is happening in the licensing world and to find new characters to attract customers old and new. Through the HKTDC Business Matching service, I have identified a British company and a Korean company that offer properties that I am very interested in. I will be discussing with my team about possible applications, including which customer demographic to target first, and will be continuing the discussion with the companies. This is my first time attending the Licensing Show. I find it very interesting and I consider my visit very productive.
